Andromeda Andromeda. When I was a kid, we had this set of hardcover books at home.One on galaxies.One on dinosaurs.And a few others in the same series. That was probably the first time I came across the word Andromeda. Years later, while managing ads for a luxury women’s fashion brand,the name came up again.They had …
What’s Fear Got to Do with It? When I was five years old, I really wanted to drive. I liked cars. Or maybe, I just fancied the idea of driving at that age… So, one day, I wasn’t feeling well and my mom brought me some medicine for me to take. Like most kids, I …
Data? In the Bible of marketing, Behold, John 1 vs 1 declares, “In the beginning was the word, and everything else is data.” Really?? Wait, what? Data? Data is simply your interests, behaviors, triggers, patterns… Data is Anything and Everything. Data is the way, the truth, and the life of marketing. Everything else falls into …
