UK, vocational training
TLS
I run paid media on Google and Meta for a UK training company, turning technical courses into a steady flow of enrolments.
In under six months
Clinton Opah
Open to senior roles, remote worldwide
ClintonOpah
Marketing and paid media manager. I run marketing that pays for itself.
Eight years leading marketing for schools, banks, ecommerce brands and national events. Paid media, SEO, influencer, PR and content, all judged the same way, by what they bring back. Over $1M in ad spend managed across Meta, Google, TikTok, LinkedIn, Amazon and Twitter.
$1M+
Ad spend managed across every account
$2.5M+
Revenue generated for one client
100x
Return on ad spend for that client
£360K
Revenue in six months for another client
Abraham Lincoln American AcademyAccess BankLagos City MarathonNetflix, The Black BookSpotifySterling BankOurPassBet9jaArt X LagosAke FestivalSMEDANShakeaholicArwanaCandy4UThe LadyMakerDraagu
Selected work
Tap any row to jump to it
Case study 01
$25K of ad spend came back as $2.5M in school fees.
When I joined Abraham Lincoln American Academy in 2024, almost no premium school in Nigeria took marketing seriously. I set the strategy, ran every channel myself, and in two years it became the most recognised school of its kind in the country.
- Role
- Head of Marketing
- Period
- February 2024 to present
- Market
- Lagos and Abuja, Nigeria
- What I ran
- Meta, Google, TikTok, influencer, PR, SEO and outdoor
Paid media
Ad spend that paid for itself
I planned and ran every campaign on Meta and Google, then took the brand onto the streets, with lamppost banners on the roads the school's families use every day.
- New enrolments400+
- School fee revenue$2,500,000+
- People reached on Meta4,031,209
- Meta impressions25,289,146
- Google Ads clicks, at $0.16 each7,010
Influencer
Two years with BamBam
The school needed trust from families, not just reach. I chose BamBam, a TV personality and mother parents already trust, negotiated the deal and ran the partnership for two years.
900K+
views, first campaign
1.7M+
views, graduation
“If you're looking for a good school in Lagos or Abuja, then this is the place for you.”
Organic and social
The most followed school in Nigeria
I grew the school's Instagram from 3,000 to over 59,000 followers. One day in the life video I planned, with every detail and objection settled before it went live, reached over 3.5M plays without a naira of ad spend and was carried by every major Nigerian blog.
59.1K
Instagram followers, from 3K
3.5M+
plays, zero spend
Tunde EdnutPulseNGInstablog9jaNorthern Hibiscus
Search and AI
Found where parents now ask
Nobody had worked on the school's search presence before me. Today it ranks on Google for competitive school searches, and AI assistants list it among the top tier of premium schools in Lagos, beside schools with decades of history.
Case study 02
Africa's biggest marathon, in front of 5.1M people.
I managed all digital advertising for Access Bank and Access Corporation around the 2024 Lagos City Marathon. The campaign ran in three phases. Awareness months out, registration aimed at active runners, then a final push in race week.
- Role
- Digital campaign lead, at Anakle
- Event
- February 2024, 100,000 runners
- What I ran
- Meta, Google, Twitter ads, trend campaigns and blog PR
Results
A national audience
Paid campaigns across Meta, Google and Twitter, supported by trend campaigns that kept the race in the national conversation.
- People reached5,160,000
- Impressions11,900,000
- Engagements675,000+
- Runners on race day100,000
Trends
Three hashtags, trending nationally
I ran trend campaigns that pushed #ABLCM2024, #FindYourFeat and #RunLagosWithAccess into Nigeria's trending list before and during the race.
Press
Covered by the national press
Blog and press placements kept the race in the news, alongside the ads that ran across every channel.
Case study 03
708 ads for Sterling Bank, $62K managed.
At Anakle, one of Nigeria's top creative agencies, I ran paid media for some of the biggest brands in the market. For Sterling Bank I managed 708 Meta ads across brand activations and events, including Eat Drink Festival, MBN Fair, SMEDAN and Agriculture Summit Africa.
- Role
- Digital campaign manager
- Period
- 2023 to 2024
- Cost per click
- $0.10 to $0.15 on Sterling Bank
Evidence
Straight from the ad accounts
The Sterling Bank Meta account I managed, and the Access Bank Google account I worked in during the marathon campaign.
I also worked on the launch of The Black Book on Netflix, which reached 17M+ views and the Top 10 in 69 countries, and on campaigns for Spotify, OurPass, Bet9ja, Art X Lagos and Ake Festival.
Also recently
UK, ecommerce
Candy4U
I ran paid media across Amazon, Meta, Google and TikTok for a UK consumer brand, owning setup, targeting, creative testing and reporting.
1,000+
products sold in one month from Amazon Ads alone
UK, staffing and design
Arwana and Brand Mavins
I lead marketing for a UK offshore staffing company and its design agency, Brand Mavins, owning paid acquisition across Meta, Google and LinkedIn, SEO, and the reporting that ties spend to leads.
January 2025 to present
What I do
Paid media
Meta, Google, YouTube, TikTok, LinkedIn, Amazon and Twitter
Strategy and growth
Full funnel planning, audience targeting, testing and conversion
SEO and AI search
Organic visibility on Google and in AI answers
Influencer and PR
Picking the right talent, negotiating, and earning press
Analytics
Budgets, return tracking and reports leadership can act on
Email and content
Sequences, copy and retention
Get in touch
When you're ready, I'm a message away.
Open to senior marketing roles and select consulting work, remote worldwide.
- Emailwork@clintonopah.com
- WhatsApp+234 818 277 0381
- LinkedIn/in/clintonopah
© 2026 Clinton OpahLagos, Nigeria. Working remotely worldwide.