Clinton Opah

Marketing and Paid Media Manager

work@clintonopah.com +234 818 277 0381 (WhatsApp) linkedin.com/in/clintonopah Portfolio

Lagos, Nigeria. Available for remote work worldwide.

Profile

Marketing and paid media manager with eight years of experience leading strategy and performance across agency, startup and in house teams. I have managed over $1M in ad spend and worked on campaigns for Access Bank, Spotify and Netflix. My work covers paid media, SEO, influencer, PR, email and content, and I report on all of it in revenue and leads rather than activity. I currently lead marketing remotely for international companies and advise a small group of brands in education, retail and vocational training.

Key results

$1M+

Ad spend managed

$2.5M+

Revenue for one client

100x

Return on ad spend for that client

£360K

Revenue in six months for another client

Experience

Marketing Manager

Jan 2025 to present

Arwana · London, UK · Remote

  • Lead the full marketing function for a UK offshore staffing company and its portfolio, covering paid media, SEO, website and brand, reporting directly to the founder.
  • Run paid acquisition on Meta, Google and LinkedIn aimed at UK business owners and decision makers, managing budget against pipeline.
  • Lead marketing for Brand Mavins, a £499 per month unlimited design service, owning client acquisition and positioning.
  • Set up the reporting that ties ad spend to leads, so every campaign decision rests on performance data.

Head of Marketing

Feb 2024 to present

Abraham Lincoln American Academy · Lagos and Abuja, Nigeria

  • Turned roughly $25K in ad spend into over $2.5M in school fee revenue, a 100x return, by setting the strategy and running every channel.
  • Drove 400+ new enrolments across two campuses and grew Instagram from 3,000 to over 59,000 followers, the most followed school in Nigeria on the platform.
  • Grew organic search visibility so the school now appears on Google and in AI generated answers for competitive queries such as best schools in Lagos.
  • Ran a two year influencer partnership with BamBam, producing campaigns of 900K and 1.7M+ views and organic pickups from PulseNG, Instablog9ja and Tunde Ednut.
  • Planned a day in the life video that reached 3.5M+ plays with no ad spend and was carried by every major Nigerian blog.

Marketing and Paid Media Consultant

2024 to present

Selected clients · Remote · Alongside full time roles

  • TLS, UK vocational training. Generated £360K in revenue from about £80K in ad spend across Google and Meta in under six months, a 4.5x return. Since Aug 2025.
  • Candy4U, UK ecommerce. Ran paid media across Amazon, Meta, Google and TikTok, including 1,000+ products sold in one month from Amazon Ads alone. Aug 2025 to Feb 2026.
  • The LadyMaker, luxury womenswear, Lagos. Manage digital advertising and email marketing.

Digital Campaign Manager

2023 to 2024

Anakle · Lagos, Nigeria

  • Led digital advertising for the Access Bank Lagos City Marathon 2024 (100,000 runners), reaching 5.1M people with 11.9M impressions and 675,000+ engagements across Meta, Google and Twitter.
  • Managed 708 Meta ads for Sterling Bank with over $62K in total spend, at $0.10 to $0.15 per click.
  • Pushed client hashtags into Nigeria's national top 5 Twitter trends before and during live events.
  • Worked on the Netflix launch of The Black Book (17M+ views, Top 10 in 69 countries) and on campaigns for Spotify, OurPass, Bet9ja, Art X Lagos, Ake Festival and SMEDAN.

Growth Manager

2022 to 2023

Sweetride · Abuja, Nigeria

  • Planned the prelaunch strategy and in app marketing for a ride hailing startup, and set up partnerships to speed up early user acquisition.

Head of Marketing

2018 to 2022

AfriAdverts · Lagos, Nigeria

  • Led marketing for a display advertising network connecting publishers and advertisers across African markets, on a model similar to Google AdSense.
  • Helped grow AfriAdverts into one of the top five advertising networks in Africa over four years.
  • Planned and ran campaigns across digital, social, content and events.

Head of Marketing

2017 to 2018

Draagu · Barcelona, Spain

  • Promoted to Head of Marketing within three weeks and grew app downloads from under 1,000 to over 150,000 through campaigns across several channels.

Skills

Paid media
Meta, Google, YouTube, LinkedIn, TikTok, Amazon, Snapchat, Twitter/X
Strategy
Full funnel planning, audience targeting, A/B testing, retargeting, conversion
SEO and AI search
Organic search, AI search visibility, content direction, keyword and page optimisation
Influencer and PR
Talent selection, negotiation, campaign management, earned media
Analytics
Meta Ads Manager, Google Analytics, return tracking, budget and performance reporting
Email and retention
Campaign planning, copywriting, sequences, performance tracking
Outdoor
Billboard and lamppost advertising

Education and certifications

BEng, Structural Engineering, University of Benin, Nigeria. GPA 4.3 of 5.0.

Meta Blueprint Certified. Google Ads Certified. Business Communication, Beni America University.